BCGDV Social Ventures Program: Introducing RECUP - One Reusable Container at a Time
本動画は、BCG Digital Venturesが支援する社会貢献型事業プログラムの一環として、再利用可能な容器を提供するRECUPの事業を紹介します。ドイツにおける使い捨てカップ削減に向けたRECUPの取り組みと、BCG Digital Venturesが同社のデジタルプラットフォームを支援した内容について解説しています。
German consumers use 2.8 billion disposable cups a year for hot beverages, and #BCGDV Social Ventures Program winner RECUP is on a mission to change that one reusable cup at a time. Launched in 2017, RECUP now has 6000 partner locations around Germany and continues to grow, taking more than 35,000 pre-orders of its new bowl offering in January 2021 alone. We teamed up for 10 weeks to help RECUP boost its digital platform and help users reduce their environmental impact. Here is a look inside our journey 🚀. Learn more about our Social Ventures Program here: https://socialventures.bcgdv.com/ Find us on social: https://www.linkedin.com/company/bcg-... https://twitter.com/BCGDV https://www.instagram.com/bcgdv/ #socialimpact #socialentrepreneurship #socialventures #startups #corporateinnovation
